Marketing: eResources

About eResources

eResources provide online access to high quality full-text journals, books, videos and other information on your subject and related topics.
The full list of eResources, eResources guides and tutorials are available via the A-Z databases.  

EBSCO eBooks

Over 100 eBooks are available on Marketing and advertising

Case studies

More case studies are available via MarketLine below. Limit your search to "case studies" and explore over 600 up-to-date case studies e.g. 

  • Drones to transform food delivery: Unmanned flight will bring new degrees of convenience to consumers (2019)
  • Airbnb’s new strategy: Airbnb is growing co-operation with destination management organizations and governments (2019)
  • Grill'd Healthy Burgers: shifting the perception and tone of the fast-food burger market (2018)

Springer eBooks

Springer Link @ your library

The NS Springer eBooks can be downloaded permanently to any of your devices.

eReference

eJournals

Search the A-Z eJournals (Full Text Finder) for eJournals, newspapers and other publications available in our EBSCO, Gale and ProQuest databases.

Search: Library eJournals and more

Read selected eJournals. Password required - use TAFE username and password for subscription journals.

Australian titles

International titles

Films on demand

Films on demand - digital educational video

ClickView videos

Australian Standards

Clarivate Techstreet logo

Relevant standards include: